Speakers

Karina Jennings is Vice President of Marketing Strategy and Planning for Providence St. Joseph Health, where she leads marketing planning and campaign execution. In this role, she leads the creation and deployment of targeted marketing strategy, including tracking performance. She has recently built direct response capability and supported implementation of a system-wide CRM to transform marketing into a critical business function with proven return on investment. She has an MBA from the University of Alaska and a bachelor’s degree in business and management from the University of Maryland.