Speakers

Edward Rafalski is currently the Chief Strategy and Marketing Officer for BayCare Health System in Clearwater, FL.  In this role he is responsible for developing and executing strategic planning, reframing pressing strategic and marketing issues and creating a common vocabulary for discussing strategy, marketing and communications issues across BayCare, including service excellence and the patient experience. Prior to BayCare, he was Senior Vice President of Strategic Planning & Marketing for Methodist Le Bonheur Healthcare, Memphis TN and the Vice President of Marketing for Alexian Brothers Hospital Network, Arlington Heights, IL.  Dr. Rafalski has an extensive background in strategic planning, data analytics, decision support, GIS, business development, marketing, public relations, group purchasing and managed care contracting.