Interactive & Digital Strategies, August 18-20, 2020

Consumerism is Not a Buzzword: Get Commerce-Ready to Stay Ahead of Retail Entrants

Executing a consumer engagement strategy, in the most cost effective manner possible across all touch-points and channels, requires a myriad of distinct platforms living in a unified state. Examine a real-life case where EMR, CRM, CMS, Engagement Center, and Marketing Automation platforms all speak the same language, enabling hyper-targeted segmentation and improved personalized outreach. Take home tools for your own journey.

Jeff Bean, VP, System Marketing & Brand, Geisinger (Danville, PA)

Gary Druckenmiller, Jr., SVP, Strategy & Innovation, Healthgrades

Building a Mobile Engagement Platform

As consumers increasingly use mobile as their main access to the digital world, and organizations continue to invest in EHR-based patient portals, provider organizations must think less about just having an app and focus on building a mobile engagement platform. Learn how Universal Health Services driving app adoption and patient engagement through innovative marketing. Hear how mobile is integrated with the EHR.

Gerard Gober, Director, Digital and Mobile Health Technology, Universal Health Services (Wayne, PA)

Bryce Cannon, President, Modea

Technology Touchpoints that Drive Patient Acquisition

Technology has changed how consumers seek health information, consume content, and travel to and from appointments. Learn how Banner Health is adopting new technology solutions to alleviate pain points across the patient journey. Hear how the efforts improve patient acquisition and experience. Learn how to adapt strategies for your own organization.

Chris Pace, Senior Director of Digital Marketing, Banner Health (Phoenix, AZ)

Michael Andrews, Executive Director, WebMD

Carrie Liken, Head of Industry, Healthcare, Yext

Taking Control of the Conversation

Privacy regulations and HIPAA hinder how most health systems can respond and engage with customers. So, how can you provide the online experiences consumers expect from all other industries? Hear how health systems can use conversational platforms in direct and engaging ways, directly learning the voice of the consumer. Examine how to communicate with the consumer to create a better overall experience.

Chris Boyer, Principal, @chrisboyerllc

Brian Gresh, President, Loyal

Using Analytics to Inform, Plan, and Optimize Marketing

Marketers are challenged to make the best use of advertising dollars, especially with the growth of digital. How much should you be spending on service lines vs. brand? What channels work best for patient acquisition? What should you not spend money on? Learn how to use CRM analysis and other data tools to answer those questions and more. Hear how to better target campaigns and optimize conversion across digital channels.

Brandy Hill, Director, Marketing & Public Relations, Riverview Health (Noblesville, IN)

Mahek Thakkar, Manager, Integrated Marketing, Healthgrades

Modernizing Patient Access for a Rural Patient Population

Healthcare consumers expect convenient access to care on their terms. But many health systems are playing catch up, leading to missed opportunities to improve patient experience and close care gaps. Learn how one system created a digital strategy to improve access to care in its rural markets. Hear how the strategy accurately matches patients and providers and engages patients up to the point of care.

Amber Allen, Executive Director, Primary Care, Quality and Innovation, Prevea Health (Green Bay, WI)

Jordan Pisarcik, VP, Growth and Customer Engagement, DocASAP