Speakers

Selene Mejia serves as Digital Marketing Director for University Health in San Antonio, Texas. Responsible for leading all digital marketing initiatives for the nationally recognized academic health system. As a digital marketing expert for more than 10 years, her primary objective is to increase patient acquisition across all service lines and to improve user experience for the general consumer population. In addition, she has spearheaded the website redesign, Sitecore platform upgrade, and the adoption of the UH Go wayfinding app. She oversees online reputation management for the organization, over 700 online listings of locations and physicians, and all websites and microsites under the University Health brand and sub-brands.