Speakers

Laila Waggoner, Senior Healthcare Strategist for Core Health, has extensive background in strategic healthcare marketing, spanning more than 30 years of experience working with regional health systems, community hospitals, academic medical centers, managed care organizations and B2B healthcare brands in markets across the country. She’s held health system (regional director of marketing) and agency (partner/chief strategy officer) leadership roles, and provides unique insight into how health systems and hospitals can best leverage the strategic marketing, branding and creative communications resources of an agency partner.