2022 Healthcare Marketing Physician Strategies Summit
2022 Summit Agenda
The 2022 Summit featured more than 60 content-rich sessions. To learn more, view session descriptions and speakers below:
Monday, May 16
8:30 - 11:00a - Pre Summit Strategy Sessions
Develop Effective Marketing Plans
Karen Wish, Cristal Herrera Woodley, David Marlowe
Building a Brand That’s Not About You
Catherine Harrell, Christian Barnett, Chris Bevolo
Innovative Approaches in Physician Relations
Ann De Los Santos, Angie Stoltz, Susan Boydell
11:00a - 12:00p
First-Time Attendee Meet & Greet
Sponsored by Stericycle Communication Solutions
12:00 - 1:00p
A Health System Rebrand: Lessons from Outside Healthcare
Strategic Marketing
Heather Geisler, Justin Wartell
Women in Healthcare: Leadership & Mentoring
Communication Strategies
Suzanne Hendery, Ahava Leibtag, Jhaymee Tynan, Linda MacCracken
Transform the Digital Experience
Interactive & Digital Strategies
Chris Boyer, Aaron Watkins, Dalal Haldeman
Marketing Designed by Physicians, for Physicians
Innovation & Transformation
Jonathan Linn, Natalia Birgisson, MD
Growth Plans for Physician Relations with ROI as the End Game
Physician Relations & Sales
Jean Bunker, Michael Greco
1:00 - 1:15p
Coffee Break
Sponsored by Leadsquared
1:15 - 2:15p
Build a Next-Gen Marketing Team
Strategic Marketing
Kelly Faley, Don Stanziano, Laura Kunzelmann, Jerry Grady
Take the Lead on Social Determinants of Health
Communication Strategies
Deb Pappas, Alicia Shoemaker, Annie Zucker, Jean Hitchcock
Take Your Personalized Approach to Care to the Web
Interactive & Digital Strategies
Selene Mejia, Jeremy Rogers, Ben Dillon
The Outsiders: Profiling the Patients Who Don’t Seek Care
Innovation & Transformation
Tom Kirby, Ryan Donahue
Patient Engagement & Loyalty: Where the Rubber Meets the Road
Engagement Strategies
Laura Vasile, Rob Whitehouse, Tom Hileman
2:15 - 3:00p
Coffee Break in the Exhibit Hall
Sponsored by Yext
3:00 - 4:00p
Run Less, Play More: A Marketing Reboot
Strategic Marketing
Craig Elbert, William Robertson, Greg Santillo, Jerry Hobbs
Disruptive & the Traditional: What Do Consumers Say?
Communication Strategies
Dean Browell, Rob Klein, Laila Waggoner
Enhance Patient Access with Direct Provider Engagement
Interactive & Digital Strategies
Danielle Wilson, Scott Andrews
Re-Engaging Post-COVID: Bring Back Patients AND Grow Business
Innovation & Transformation
James Blazar, Pamela Landis
Creating a Digital Patient Engagement Experience
Engagement Strategies
Tracey Holleman, Jodi Rawson, Andy Waldrop
4:00 - 4:15p
Coffee Break
Sponsored by Faktory
4:15 - 5:30p
The CMO/CIO Partnership: Focus on the Consumer
Keynote Session Sponsored by Actium Health
Ed Marx, Paul Matsen, Chris Hemphill
5:30 - 7:00p
Opening Reception in the Exhibit Hall
Sponsored by Modea
Tuesday, May 17
7:30-8:00a
Continental Breakfast
Sponsored by Doximity
8:00 - 9:15a
9:15 - 10:00a
Coffee Break in the Exhibit Hall
Sponsored by SXM Media
10:00 - 11:00a
The Next Decade of Consumer Healthcare
Strategic Marketing
Tanya Andreadis, Matt Gove, Suzanne Sawyer, Chris Bevolo
Navigating the C-Suite
Communication Strategies
Michael Knecht, Gayle Sweitzer, Beth Toal, Susan Alcorn
Deliver Exceptional Consumer Experiences Using Real-Time Feedback
Interactive & Digital Strategies
Shay Andres, Machele Headington, Annie Haarmann
Connect & Optimize Consumer Experience with Conversational AI
Innovation & Transformation
Kristin Fletcher, Brian Gresh
11:00 - 11:15a
Coffee Break
Sponsored by MedChat
11:15a - 12:15p
Growing Share of Health: The Case for Patient Retention & Loyalty
Strategic Marketing
Don Stanziano, Ben Texter
MarCom & HR: Working Together
Communication Strategies
Michelle Gartz, Barbara Powderley, Susan Williams, Kathy Winn, Kathy Dean
An EHR-Integrated Consumer Mobile App
Interactive & Digital Strategies
Christopher Neuharth, Bryce Cannon
Unlock Data's Strategic & Marketing Potential
Innovation & Transformation
Byron Yount, Emilio Ruocco
Fine-Tune Your Approach to Talent Management
Physician Relations & Sales
Becky Lathrop, Angela Valchine
12:15 - 1:45p
Luncheon & US Health Policy and Politics: What to Expect
Sponsored by PRC
Paul Keckley, Healthcare Policy & Research Expert, The Keckley Group
2:00 - 3:00p
Achieving System, Hospital & Service Line Integration
Strategic Marketing
Wendi Chason, Audrey K. Madison, Karen Wish, Terri Goren
CRM is Dead. Long Live CRM Intelligence.
Interactive & Digital Strategies
Craig Kartchner, Chris Hemphill
A Data-Driven Approach to KAIs & KPIs
Physician Relations & Sales
Ryan Alley, Stacey Bromberek, Robert Pazely
3:00 - 3:45p
Coffee Break in the Exhibit Hall
Sponsored by Healthgrades
3:45 - 4:45p
Can New & Traditional Healthcare Players Co-Exist?
Strategic Marketing
Kirsten Anderson, MD, Alan Shoebridge, Vipul Vyas
Make Consumer Insights Actionable
Communication Strategies
Kelly Faley, Victor Reiss, Judit Tejada, Rob Klein
Build Connections to Drive Volume: The Impact of Consumer Preference
Innovation & Transformation
Samantha Orcasitas, Michelle Gray
A Comprehensive Physician Communications & Referral Strategy
Content Strategies
Keith Whitworth, Emilie Ansel
Earn Internal Value: Relationships, Credibility & Outcomes
Physician Relations & Sales
Veronica Campbell, Robert Perkins
4:45 - 6:30p
Reception in the Exhibit Hall
Sponsored by WebMD Provider Services
Wednesday, May 18
7:00 - 8:00a
Summit Sunrise Breakfast: Let's Talk
Kriss Barlow, Danny Fell
8:00 - 9:15a
Strategic Resilience: Winning in the Post-COVID, Value-Based Environment
Keynote Session Sponsored by DeliverHealth
Nate Kaufman
9:15 - 9:30a
Coffee Break
Sponsored by Enqbator
9:30 - 10:30a
The Key to Driving Service Line Volume
Strategic Marketing
Joanna Laytin, Michele Madaris, Anna Clement
Revamp Your Web Presence: From the Inside Out
Interactive & Digital Strategies
Pamela Landis, Aaron Watkins, Lisa Williams, John Simpson
Embrace Transparency to Transform the Experience
Innovation & Transformation
Suzanne Hendery, Karla Cardoza, Andy Ibbotson
Enhance Reputation & Diversity with Strategic Communication
Engagement Strategies
Erin Larowe, Colleen Stone
10:45 - 11:45a
The Good, the Bad & the Ugly: Exploring the 3 Hottest Trends
Communication Strategies
Hollie Adams, Tim Stewart
Reimagine the Intranet to Boost Employee Engagement
Interactive & Digital Strategies
Sherrie Voss Matthews, Daniel Small, Hilary Waldman
Innovation & Transformation
Beyond Clicks, Open Rates & ROI: Tracking Marketing's Impact on Patient Lives
Engagement Strategies
Ryan Younger
Better Together: Service Lines Thrive on Collaborative Efforts
Physician Relations & Sales
Christina Choate, Erin Heath, Courtney Lauer
12:00 - 2:00p
Virtual First: Whether/Where to Go for Care
Special Workshop Session
Megan Cardoso, MD, Mike Eaton, Camille Strickland
Integrate Digital & Marketing Automation to Grow Service Line Utilization
Special Workshop Session
Cathie Cannon, Cheryl Hodgson, Jeff Steblea
Physician Relations: Align, Engage, Let's Make it Happen
Special Workshop Session
Drew Pensyl, Kriss Barlow