Speakers

Keith Whitworth is the Director of Marketing for the University of Arkansas for Medical Sciences (UAMS). He is responsible for developing and directing marketing activities to support strategic initiatives across the three mission areas: education, research and clinical. These data-driven, strategic marketing initiatives are aimed at building business and advancing the integrated and unified vision of UAMS. Prior to joining UAMS in 2013, Keith was marketing manager for SoutheastHEALTH where he managed marketing, advertising and creative services. He has over 20 years of health care marketing experience with a master’s degree in health care management from William Woods University.