Speakers

Jay Keltner is Integrated Marketing Director at Advocate Aurora Health. He leads and implements strategic marketing initiatives to support key service lines and site growth for the tenth largest health care delivery system in the United States. He is a seasoned marketing professional with more than 20 years of experience developing and executing integrated marketing strategies built from consumer insights, behaviors, and business objectives. With extensive knowledge and experience in database marketing infrastructure and strategies, Jay focuses his operations on consumer and physician relationship management strategies that are mostly digital, highly targeted, and generate trackable returns.

Prior to joining Advocate, Jay led marketing strategies at a competitor healthcare system and at a national healthcare industry association.  He has a MS in Integrated Marketing Communications from Northwestern University and a BBA in Marketing from James Madison University.