Speakers

Kala Waits is the Director of Marketing for UMC Health System in Lubbock, Texas. In her role, she leads a talented in-house creative team that provides effective, award-winning marketing, advertising and branding as well as public relations, regional outreach and strategic planning.

With almost 20 years’ experience serving in leadership roles in the advertising industry handling healthcare clients and seven years at UMC, Kala has fine-tuned her knowledge of both industries.