Speakers

Laura is a Partner at Grey Advertising with experience across a range of categories including package goods, beauty, retail, corporate, spirits and entertainment. Despite her diverse experience, health – payer, provider, pharmacy as well as OTC and RX – has been a consistent theme. Currently, Laura manages UPMC, the $24 billion-dollar integrated health enterprise. UPMC is driven to create new models of healthcare and uses marketing as a vital tool to this end. Understanding both their business and communication needs, Laura created a bespoke Agency approach that is a model for the future. It includes a team of cross agency and cross discipline united by Laura to deliver creative solutions to some of UPMC’s most daunting business challenges.