What’s the future of healthcare as retail health providers and traditional health systems battle it out? Hear insights in a new podcast.
The Social Determinants of the Healthcare Consumer
Are healthcare organizations ready and able to meet the expectations of today’s healthcare consumers? Matt Gove shares thoughts in this new podcast.
Nudge Patient Behavior Using Data
How can healthcare marketers help nudge consumer and patient behavior? Tom Hileman offers some advice in this interview.
Competing with Consumer-Centric Pros: A Different Question to Get to the Right Answer
To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.