harnessing trust

Harnessing Trust and Humanizing the Brand at Johns Hopkins

Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.

Jarrard Forum Marcom Leader Survey

A Healthcare Marcom Post-Pandemic Pulse Check

Healthcare marketing and communications leaders weigh in on what comes next.

COVID-19

Vaccine Fear is Next COVID-19 Battleground: National Survey

A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.

COVID-19 gold pills on blue background

How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors

The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.