Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.

With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?

Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.

Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.

While companies don’t define culture (employees do) they can and should be managing it. That means taking steps to ensure alignment and support of the desired culture through actions and words.