The pandemic forced us to rethink the time and place of work. How are healthcare leaders responding, and what does the future hold?
Harnessing Trust and Humanizing the Brand at Johns Hopkins
Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.
Vaccine Fear is Next COVID-19 Battleground: National Survey
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.
How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.
6 Strategies for Effective Healthcare Marketing in a Post-COVID World
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.