Imagine understanding your patients’ needs better than ever, crafting personalized experiences, and optimizing campaigns with laser precision. That’s the power of AI in healthcare marketing.
A Story of Digital Transformation for Healthcare Consumers
Digital transformation is accelerating in healthcare as marketers strive to meet consumers where they are and how they want to engage. Examine the impact.
The Battle for the Future of Healthcare
What’s the future of healthcare as retail health providers and traditional health systems battle it out? Hear insights in a new podcast.
What Healthcare Leaders Need to Know About AI
How can AI help drive new strategies and solve healthcare business challenges? Brian Gresh and Chris Hemphill discuss the opportunities in this new podcast.
Driving Consumerism at Your Health System
Driving consumerism at health systems is fraught with challenges and conflicts. How can you navigate around these challenges? This interview offers advice.
How OhioHealth Puts Patients at the Center
OhioHealth puts patients at the center of care with its user-centered experience design strategy. Hear how.
Customer Experience: Buy-In, Adoption, and Measurement
Customer experience has catapulted to the forefront of strategic leadership planning in healthcare. Hear how HonorHealth is responding.
User-Centered Planning and Design: Capturing Heads, Hearts, and Hands
OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.
How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals
When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
If You’re Not Already Obsessing Over Consumer Experience, Start Now
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
Marketing’s Important Role in Patient Experience
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
Customer Experience: What You Don’t Know CAN Hurt You
How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.
Customer Experience is Everything
Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?