The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.

True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Learn how to create and follow a recipe for your patients’ nonclinical needs throughout their healthcare journey.

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.

Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.

Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.

The #HMPS18 hashtag generated more than 3,500 tweets and more than 12 million impressions. Check out some of our favorite tweets!

The 23rd Annual Healthcare Marketing & Physician Strategies Summit came to a close on Wednesday, May 2. Read on for some highlights from the final day.

We woke up to snow, but ended Day One with sunshine and more than 800 attendees meditating at the end of a thought-provoking keynote by Gopi Kallayil, chief brand evangelist for Google. Read on for some highlights.

Healthcare is beginning to recognize the value consumers place on easily accessible and transparent information and services. Leverage this new analysis to connect more meaningfully with consumers.

Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. For health systems, that means delivering superior service and engaging patients at a personalized level.

Nurturing referral relationships is a time- and resource-intensive process. Emory Healthcare increased physician referral rates and surpassed the ROI ratio goal for its physician liaison program by 27 percent.

Now in its 23rd year, the Healthcare Marketing & Physician Strategies Summit brings together leading marketing, strategy, digital, and physician relations executives to share real-world strategies and solutions for tackling…

Sixth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Healthcare marketers have many, many opportunities to connect with patients. The key is…

Fifth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit If you work at a hospital or health system, it’s inevitable: If it…

Fourth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Essentia Health wanted to soften its brand. Take a more visionary approach. Get…

Third in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients assume your doctors know what they’re doing. But what they want is…