Fifth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit If you work at a hospital or health system, it’s inevitable: If it…
How to Make Your Ad Campaign Better
Fourth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Essentia Health wanted to soften its brand. Take a more visionary approach. Get…
Teach Your Doctors How to Talk to Patients
Third in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients assume your doctors know what they’re doing. But what they want is…
A Manifesto: You’re the Marketer—Not Your Doctors
Second in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients deserve transparency. That’s what Matt Gove, chief consumer officer at Piedmont Health,…
Why You Should Take Your Patients Out for Breakfast
First in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit As healthcare marketers, we think we know what our patients want. We make…
HMPS17 Preview: When CRM and PRM Join Forces
All healthcare organizations can benefit from a more holistic view into their markets. It is only when customer relationship management (CRM) and physician referral management (PRM) join forces that total…
5 Ways to Explore Austin During the Summit
We’re thrilled to be heading out to Austin this year for our annual Healthcare Marketing & Physician Strategies Summit. Yee-haw! It’s a great city to go exploring—and we know that…
HMPS17 Preview: Transforming Marketing at Wake Forest Baptist Health
Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass…
Announcing Co-Chairs for the Healthcare Marketing & Physician Strategies Summit
The Forum for Healthcare Strategists is pleased to announce that three nationally-recognized healthcare executives will serve as Co-Chairs for the upcoming Healthcare Marketing & Physician Strategies Summit, May 8-10, 2017,…
Video Highlights from the Healthcare Marketing & Physician Strategies Summit
More than 750 healthcare marketing, strategy, and physician relations executives attended the Healthcare Marketing & Physician Strategies Summit in Chicago this past May. Check out what some of them had…
10 Favorite Tweets from #HMPS16
Twitter saw plenty of action at the Healthcare Marketing & Physician Strategies Summit in Chicago this past May, as attendees shared eye-popping stats, connected with others, and caught the buzz…
Is Your Hospital Ready to Innovate?
At the recent Healthcare Marketing & Physician Strategies Summit in Chicago, there was a lot of buzz around this word: innovation. Keynote speaker Jeremy Gutsche, an innovation entrepreneur, dedicated his…
How to Improve Your Physician Liaison Program
Edward Rafalski, Chief Strategy and Marketing Officer for BayCare Health System, Clearwater, FL, kicked off his “Retooling Your Liaison Program” presentation at the Healthcare Marketing & Physician Strategies Summit with…
How 3 Hospitals are Changing the Patient Experience
What do you get when you put marketing leaders from Boston Children’s Hospital, Baystate Health, and Cleveland Clinic in the same room? Lots of ideas. Lots of them. In “Leading…
Why Your Hospital Should Think Like Starbucks
Christi McCarren from MultiCare Health System wants hospital marketers to know that “retail” isn’t a dirty word. In fact, it’s one of the core tenets of what MultiCare Health System,…
An Inside Look at IBM’s Watson Health
You probably saw IBM’s Watson on Jeopardy! a few years ago, but have you heard about the big splash it’s making in healthcare? During yesterday’s “Empowering Consumers with Watson Health,”…
How to Make Your Hospital Marketing More Personal
Before you launch your next marketing campaign, Chris Bevolo from ReviveHealth has a question he wants you to ask yourself: What does success look like and what kind of action…