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Webinars
Thursday, March 13, 11:30 AM - 12:30 PM CDT
Mastering Healthcare Marketing: Tracking, Compliance, and Data-Driven Success
Sponsored by
Healthcare marketers are working harder than ever to attract and retain patients—but how do you measure success? And how can you track patient interactions online while staying HIPAA-compliant?
Join Alex Pina, Director of Marketing Technology, Baptist Health South Florida; Matt Crowley, VP of Digital, MoreVisibility; and Ray Mina, VP of Marketing, Freshpaint, for a practical, results-driven discussion on connecting marketing, data, and compliance to optimize performance. You’ll learn how Baptist Health South Florida tracks key marketing touchpoints, measures success, and stays compliant while gaining valuable insights for your own organization.
Key Takeaways:
● Tracking the Full Patient Journey: Identify key digital touchpoints, measure what’s working, and make smarter marketing decisions.
● Collecting Data While Staying HIPAA Compliant: Learn how to capture valuable insights without violating privacy rules or making common tracking mistakes.
● Bridging Marketing, Data, and Compliance: Get real-world strategies for aligning teams to drive results while meeting regulations.
Register now to hear how leading healthcare organizations are leveraging data—without the headaches.
Thursday, March 20, 12 - 1:00 PM CDT
Saving Healthcare with a Neighborhood Hospital: Innovating through Design, Experience, and Messaging
Sponsored by
Through innovative approaches to design, experience, and messaging, Catholic Health (Buffalo, NY) created a sustainable and operationally viable neighborhood hospital model for its community.
Join executive leaders from Catholic Health to explore the challenges and triumphs of this three-year transformative journey, with a focus on communicating systemness, delivering brand experiences across the continuum of care, and shifting mindsets through effective messaging and training.
The webinar will examine strategies for:
• Designing patient-centered facilities that enhance care experiences
• Building partnerships with the community, as well as state and local governments
• Cultivating a new kind of workforce to ensure quality care for all
• And more!
Don’t miss this opportunity to learn from industry leaders and gain actionable insights for your organization.
Speakers:
Joyce Markiewicz, President & CEO, Catholic Health
Charles “CJ” Urlaub, President, Mount St Mary’s Hospital & SVP Strategic Partnership, Integration & Care Delivery, Catholic Health
Dave Middendorf, Executive Director, Health, Care & Wellness, Monigle
Alison More, Executive Director, Experience Design
Past Webinars
Recorded on Tuesday, October 29
The Healthcare Marketing Puzzle: Measuring the Impact of Advertising
Sponsored by:
From researching early symptoms to scheduling an appointment with a healthcare provider, patient journeys are a complex puzzle, with pieces spanning online and offline experiences across multiple channels. Programmatic advertising allows healthcare marketers to engage patients throughout this intricate journey, gathering data across every interaction that contributes to the overall picture. Yet, measuring the value and impact of media efforts remains a significant challenge.
Join Julie Simpson, Associate VP, Communications & Marketing, UF Health Jacksonville; Jim Brown, CEO, Partner, MBB; Ted Sweetser, VP of Advertising Partnerships & Strategy, PurpleLab; and Oscar Rondon, SVP of Product & Partnerships, MiQ, as they dive into how to piece the puzzle together and measure impact across the entire patient journey. This lively discussion will explore practical solutions for:
- Unifying siloed healthcare data to build a more precise target audience
- Reaching that audience across their entire journey through the power of programmatic media buying
- Measuring advertising impact in terms of patient touchpoints to prove campaign ROI
Don’t miss the opportunity to discover how to assemble the pieces of your healthcare marketing measurement puzzle, ensuring every interaction contributes to a clearer and more impactful overall picture.
Recorded on September 18, 2024
Customer Experience: A Call-to-Action for Healthcare Marketers
Sponsored by:
Increasingly, healthcare marketing executives are assuming responsibility for functions around consumer, patient, physician, and staff experience. Who better than the marketing leader to become the voice of customers—both within and outside of the organization—to bridge the gap between clinical services and patient needs?
In this webinar, you’ll hear how marketing and digital executives are addressing these new responsibilities head on by building on existing processes and toolsets. Join four leading healthcare executives as they share how they are building team structures, digital strategies, and ROI measurements to prioritize the expectations of healthcare consumers and turn experience into a competitive advantage.
You’ll learn:
- how to adapt marketing strategies to address consumer, patient, and provider experience without derailing other marketing priorities and investments
- what digital tools are needed to enhance consumer experience, and how to evaluate and deploy them effectively
- how leading health systems are measuring the ROI of experience and building consensus within their executive teams
Featuring:
Crystal Broj, Chief Digital Transformation Officer, MUSC
Craig Kartchner, Chief Marketing & Customer Experience Officer, HonorHealth
Jeremy Rogers, Executive Director, Digital Marketing & Experience, Indiana University Health
Nardeep Singh, Manager of Marketing Technology, Renown Health
Justin Dearborn (Moderator), Founder & CEO, Praia Health
Recorded on Tuesday, July 16, 2024
Beyond the Noise: Where Claims Data Science Meets Interpretation
Sponsored by
Healthcare provider organizations widely acknowledge the critical role of analytics on healthcare reference, affiliation, and real-world market insights. Yet, according to a recent survey conducted by Definitive Healthcare and a third-party research firm, only 42% say they have the data and insights they need. Effectively harnessing data’s potential requires overcoming challenges around accuracy, completeness, and interpretation.
This webinar dives into the universal roadblocks everyone faces when working with provider, location, and claims data. Join Brandon Sherrets, Associate Director, Strategy and Business Development, UCLA Health; Leah Shea, VP, Product, Definitive Healthcare; and Emilio Ruocco, VP, Provider and Market Solutions, Definitive Healthcare, as they examine the causes of common data challenges and how to work through them to maximize your organization’s investment. Explore practical solutions for:
- Taming provider directory chaos: Strategies for ensuring accuracy and completeness.
- Cutting through the claims data noise: Techniques to understand and handle inconsistencies and variability.
- Referral analytics: Separating truth from irrelevant or misleading data.
Recorded on Wednesday, June 26, 2024
Patient Acquisition Marketing: Solving for the Most Common Challenges
Sponsored by
Countless tools and strategies are available for building successful patient acquisition programs, yet healthcare marketers repeatedly encounter the same challenges. Time and time again, organizational executives have differing requests. At the same time, marketers are often unable to gain access to the data they need. In the end, C-Suite executives too often ask the question, How do you know these patients wouldn’t have come to us anyway?
Join Erica Tyner, Account Manager, Precision Marketing, Adventist Health, and Trish Brawner, EVP, Client Services; Anne DiNapoli Block, Managing Director, Data Solutions & Analytics; and Josh Donaghue, VP, Tradigital Media, BPD, to examine the challenges. You’ll hear actionable insights, case studies, and practical tips to help you navigate the everyday challenges of building a successful, provable patient acquisition program, including:
- Tips for balancing conflicting asks from service line leaders
- Ways to gain access to the data you need even when IT says no
- Where to begin to effectively segment your audiences
- Strategies for building an ROI model your C-Suite can get behind
Recorded on Tuesday, June 11, 2024
Turn Big Data into Big Revenue Using AI, Automation & Digital Transformation
Sponsored by
By radically improving patient access, engagement, and outcomes, Banner Health is driving millions of dollars of additional revenue each year. Let’s peer behind the curtain of the innovations driving the growth: an intelligent digital front door, a centralized contact center, and a personalized messaging platform, all of which are built on large data models and leverage advanced AI technologies.
In this webinar, Brock Bassetti, Chief Digital Access Officer, Banner Health; Chris Pace, Chief Digital Marketing Officer, Banner Health; and Ben Seyden, Vice President, Healthcare Strategy, Salesforce, examine:
- How Banner Health’s digital front door eases the communication process for patients while also proactively facilitating delivery of medical services.
- How Banner’s centralized contact center empowers non-clinical agents to schedule the right patients to the right provider at scale and improves patient satisfaction, clinical safety, and slot utilization.
- How Banner’s high-scale, flexible patient data management platform liberates siloed consumer data, enabling delivery of seamless, personalized patient experiences across all channels.
Recorded on Tuesday, May 21, 2024
Your Ultimate Healthcare Business, Brand, Experience & Culture Playbook
Sponsored by
In this new era of healthcare, creating a deeper, more human connection with consumers is paramount. The new Humanizing Brand Experience Vol 7 report, informed by more than 26,000 consumers, provides a clear definition of what people want from health, care, and wellness organizations and a clear roadmap to create a more human relationship.
Join Monigle’s Grant Mason, Executive Director, Insights, and Dave Middendorf, Executive Director, Health, Care and Wellness, to hear highlights from Humanizing Brand Experience Vol 7, the playbook that unlocks opportunities you can leverage today and tomorrow to drive business, brand, experience, and culture change in your organization. We’ll dive deep into the new study results, including national healthcare trends and implications. Plus, we’ll reveal the full brand rankings of more than 200 of the most human brands.
Be among the first to:
- Understand key national trends around consumer engagement, systemness, access, generational shifts, personalization, wellness, listening, and more
- Dig into the Intellectual, Emotional, Sensorial, and Behavioral dimensions and top attributes that are proven to drive consumer choice and advocacy
- See the rankings of the top 200+ most human brands
- Examine implications and key takeaways to help you prioritize your efforts for maximum impact
Recorded on Thursday, May 16, 2024
Launch, Scale & Optimize Your Digital Self-Service Offerings
Sponsored by
Nationwide, there is a seismic shift in the consumerization of healthcare. Increasingly, consumers want a more connected, and personal, healthcare experience. And, they’re letting their preferences be known. Consumers prefer, and increasingly demand, digital self-service. Whether it is scheduling, check-in, or payment, patients want to do it online.
This webinar examines the current landscape of digital self-service in healthcare. Join Holly Bullion, Clinical Informatics Consultant, Harbor Health; Leigh Bouskila Turk, Manager, NCPS Patient Access, Nicklaus Children’s Health System; and Deirdre A. Fenick, SVP of Customer Success & Support, Kyruus Health, to explore approaches you can adopt to meet consumer preference for convenience while also boosting operational efficiencies for staff. You’ll learn:
- How to strategically deploy self-service tools including search, scheduling, and check-in to effectively drive impact and accelerate time to value
- How digital leaders can ensure the find-care experience on their website is connecting patients to the right care
- How organizations can expand upon their self-service offerings over time, guided by insights from consumer demand
Recorded on Thursday, May 9, 2024
Clearer Insights, Healthier Outcomes: Data-Driven Strategies for Modern Providers
Sponsored by
Healthcare chief marketing officers (CMOs) are challenged with balancing growth strategy and execution amidst increased demand and reduced capacity, budget constraints, and evolving customer expectations. The ability to understand and leverage data will be key to success.
Join Amy Comeau, Vice President, Marketing, Emory Healthcare, and Milissa Holland, Managing Director, Healthcare & Life Sciences, Coastal, to examine how to turn big data challenges into opportunities. You’ll learn how to:
- Harness the power of your data: Discover the tools and methods CMOs use to make real-world decisions based on health system data.
- Set and achieve clear goals: Use data to define your healthcare initiatives and track progress with measurable outcomes.
- Create better patient experiences: Learn how data fuels marketing strategies that directly improve patient engagement and satisfaction.
Don’t miss the opportunity to see how data can drive real results for your organization!
Recorded on Tuesday, March 19, 2024
Unlocking the Power of First-Party Data: Mastering Patient Acquisition, Engagement & Retention in Healthcare Marketing
Sponsored by
Today’s healthcare marketers understand the importance of putting privacy first. In doing so, they are focusing on first-party data collection, which unlocks new tactics at every step of the patient journey, all while complying with HIPAA guidelines.
In this webinar, Ray Mina, VP of Marketing at Freshpaint, explores the critical role of first-party data in maintaining HIPAA compliance, controlling data sources, and preventing unauthorized sharing with third parties like Google or Meta. You’ll learn:
• The benefits of first-party data, including its ability to enhance patient experiences without compromising protected health information
• Practical strategies for collecting first-party data, including essential steps and tools such as Healthcare Privacy Platforms, Analytics, CRM, and Warehousing
• How to scrub your website of unauthorized third-party tracking tools
Recorded on Thursday, February 8, 2024
Humanizing Content: Leveraging Segmentation to Deliver Personalized Communications
Sponsored by
The next generation of consumers is reshaping expectations for their health, care, and wellness. The result … a shift in communications with a focus on personalized content delivery. Join Chrisie Scott, SVP & Chief Marketing Officer, Virtua Health; Ryan Younger, VP, Marketing, Virtua Health; and Grant Mason, Executive Director, Behavioral Insights, Monigle, to explore how segmenting individuals based on their specific needs, preferences, and challenges can foster a more personalized approach.
While attitudinal segmentations often face implementation challenges, this webinar will showcase how Virtua Health used advanced analytics to successfully connect these segments to an entire patient database, enabling the delivery of targeted content with impactful and measurable results. Examine:
- What’s driving the growing need for customized content, and the seven segments of healthcare consumers—who they are; what matters to them; and their healthcare challenges, characteristics, and preferences
- The process used to fuse attitudinal segments to an actual patient dataset
- How Virtua Health socialized and activated the segmentation to create personalized content that meets the varying needs of each segment and deliver new levels of engagement