Forum Hub Live – October 29, 2024

From researching early symptoms to scheduling an appointment with a healthcare provider, patient journeys are a complex puzzle, with pieces spanning online and offline experiences across multiple channels. Programmatic advertising allows healthcare marketers to engage patients throughout this intricate journey, gathering data across every interaction that contributes to the overall picture. Yet, measuring the value and impact of media efforts remains a significant challenge.

Join experts from UF Health Jacksonville, MBB, PurpleLab, and MiQ as they dive into how to piece the puzzle together and measure impact across the entire patient journey. Explore practical solutions for:

• Unifying siloed healthcare data to build a more precise target audience
• Reaching that audience across their entire journey through the power of programmatic media buying
• Measuring advertising impact in terms of patient touchpoints to prove campaign ROI