Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.
Vaccine Fear is Next COVID-19 Battleground: National Survey
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.
Healthcare Sports Partnerships: Make Good Madness
Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?
4 Reasons for Healthcare Marketers to Embrace Virtual Events
Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.
6 Strategies for Effective Healthcare Marketing in a Post-COVID World
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
If You’re Not Already Obsessing Over Consumer Experience, Start Now
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation
To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.
Competing with Consumer-Centric Pros: A Different Question to Get to the Right Answer
To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.
Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
3 Criteria for Reaching Millennials and People Age 55+
Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.
7 Healthcare Marketing Insights from 2019
Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.
Communications and Cancer: Changing the Conversation
Virtua Health is changing the conversation when it comes to communicating with patients who have cancer. Learn how.
Listen, Then Answer: Hackensack Meridian Health’s Physician Engagement Breakthrough
The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.
Creating an Inclusive Environment: Transgender Specific Care
University of Virginia Health continues to advance transgender-specific care with these communication strategies.
The MarTech Effect: Shaping Healthcare Marketing and Communications
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness
Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.
Prioritize Lifelong Health to Better Predict Customer Lifetime Value
The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.
Building a Bridge: 3 Strategies for Successfully Merging Physician Liaison Teams
Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.
HMPS 2019 in 25 Tweets and 5 Slides
True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.