By Jeff Sofka Top marketing executives at companies like Chase, Amex, Nationwide, IBM, and Mercedes-Benz have learned how to leverage sports partnerships through decades of experience, data, and support from…

“How do the leading brands do it?” That’s a question healthcare brand leaders consistently ask about brand architecture strategy. Brand architecture—the way you organize and present your portfolio of offerings…

This summer, Franklin Street created a series of videos documenting how providers can best use six key trends for their healthcare brands. Here’s a closer look at the trends and…

Perhaps no industry understands the value of data as well as the healthcare sector. Having the right data at the right time enables clinicians to make the best decisions possible…

Sixth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Healthcare marketers have many, many opportunities to connect with patients. The key is…

Fifth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit If you work at a hospital or health system, it’s inevitable: If it…

Fourth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Essentia Health wanted to soften its brand. Take a more visionary approach. Get…

Third in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients assume your doctors know what they’re doing. But what they want is…

Second in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients deserve transparency. That’s what Matt Gove, chief consumer officer at Piedmont Health,…

First in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit As healthcare marketers, we think we know what our patients want. We make…

All healthcare organizations can benefit from a more holistic view into their markets. It is only when customer relationship management (CRM) and physician referral management (PRM) join forces that total…

We’re thrilled to be heading out to Austin this year for our annual Healthcare Marketing & Physician Strategies Summit. Yee-haw! It’s a great city to go exploring—and we know that…

Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass…

Creating a strong Internet marketing campaign is a lot like creating a treatment plan for a patient—certain elements have to be there, but they all have to work in connection…

The Forum for Healthcare Strategists is pleased to announce that three nationally-recognized healthcare executives will serve as Co-Chairs for the upcoming Healthcare Marketing & Physician Strategies Summit, May 8-10, 2017,…

By Amanda Bury Managing Director of Healthcare SIM Partners About seven out of 10 Internet users look for medical care online, and often that search involves finding a physician. It’s…

More than 750 healthcare marketing, strategy, and physician relations executives attended the Healthcare Marketing & Physician Strategies Summit in Chicago this past May. Check out what some of them had…

The Forum for Healthcare Strategists recently welcomed the following new members: Nadine Baarstad; VP, Client Development; Wax Communications Stacy Baker; Account Supervisor; abc Creative Intelligence Polly Darte; Director, Social Media,…

By Jessica Levco There are more than 650 hospitals with LinkedIn accounts. But, because LinkedIn is seen as a professional social media outlet, a lot of marketers play it “safe.”…

By Jessica Levco Let’s face it: Physicians don’t want to hear your marketing plans, your marketing anecdotes, or your marketing ideas. That’s because most physicians don’t really care about marketing….