In late December 2015, Franklin Street published its annual Health Care Marketing Trends Report. In the report, the firm identified three key trends impacting providers and other healthcare brands: 1….
10 Favorite Tweets from #HMPS16
Twitter saw plenty of action at the Healthcare Marketing & Physician Strategies Summit in Chicago this past May, as attendees shared eye-popping stats, connected with others, and caught the buzz…
The 10 Best Hospitals on Instagram
Is your hospital on Instagram? Wondering whether your organization should be using this platform, and if so, how? According to Ahava Leibtag of Aha Media Group, a picture can be worth…
Is Your Hospital Ready to Innovate?
At the recent Healthcare Marketing & Physician Strategies Summit in Chicago, there was a lot of buzz around this word: innovation. Keynote speaker Jeremy Gutsche, an innovation entrepreneur, dedicated his…
Millennials and Healthcare: What Message Are They Sending?
By Paul H. Keckley, PhD, The Keckley Report, May 30, 2016 Millennials are more important to healthcare than the industry recognizes: organizations that miss the messages they’re sending risk failure….
How to Improve Your Physician Liaison Program
Edward Rafalski, Chief Strategy and Marketing Officer for BayCare Health System, Clearwater, FL, kicked off his “Retooling Your Liaison Program” presentation at the Healthcare Marketing & Physician Strategies Summit with…
How 3 Hospitals are Changing the Patient Experience
What do you get when you put marketing leaders from Boston Children’s Hospital, Baystate Health, and Cleveland Clinic in the same room? Lots of ideas. Lots of them. In “Leading…
Why Your Hospital Should Think Like Starbucks
Christi McCarren from MultiCare Health System wants hospital marketers to know that “retail” isn’t a dirty word. In fact, it’s one of the core tenets of what MultiCare Health System,…
An Inside Look at IBM’s Watson Health
You probably saw IBM’s Watson on Jeopardy! a few years ago, but have you heard about the big splash it’s making in healthcare? During yesterday’s “Empowering Consumers with Watson Health,”…
How to Make Your Hospital Marketing More Personal
Before you launch your next marketing campaign, Chris Bevolo from ReviveHealth has a question he wants you to ask yourself: What does success look like and what kind of action…
Welcome!
Welcome to our new website! We hope you’ll be as thrilled as we are with the fresh new look, not to mention the expanded amount of information about the Forum,…