2019 Healthcare Marketing Physician Strategies Summit
2019 Summit Schedule
Tuesday, May 21
8:30a - 11:30a
Winning on Customer Experience
Pre-Summit Strategy Session I
Chris Holt, Carol Koenecke-Grant, Alpa Vyas, Kristin Baird
Customer Lifetime Value
Pre-Summit Strategy Session II
Suzanne Sawyer, Don Stanziano, Rob Grant, Tom Heatherington
Future-Ready Content: Search, Voice, and Chatbots
Pre-Summit Strategy Session III
Kim Humby, Jeremy Rogers, Amanda Todorovich, Ahava Leibtag
Audit and Evolve Your Physician Relations Effort
Pre-Summit Strategy Session IV
Leslie E. Burnside, Rachel Donovan, Susan Boydell
12:30 - 1:45p
Improving Experience and Engagement Across All Interactions
Analytics, Data & CRM
Mike Shepherd, Amy Zylstra, Tanya Andreadis
Engaging Audiences with Live Video Broadcasting
Engagement Strategies
James Sims III, Rebecca Stewart
1:45 - 2:30p
Coffee Break in the Exhibit Hall
Sheraton Ballroom
2:30 - 3:45p
Learning from Other Industries: Re-Imagining Healthcare Marketing
Strategic Marketing
Preston Gee, Kevan Mabbutt, Kristen Wevers, David Perry
Protect Marketing Investments with Irrefutable Data
Analytics, Data & CRM
Tammy Jones, Scott Mowery, Lori Riggs, Nathan David
Consumer Experience Starts With a Conversation
Interactive & Digital Strategies
Daniel Ruyter, Brian Gresh
Quantifying the Value of Your Physician Relations Program
Physician Relations & Sales
Paul Casbergue, Anamika Desai
4:00 - 5:15p
Disrupting Disruption: How Data and Technology Will Shape Your Future
Chicago Ballroom 6/7
Mitch Joel
5:15 - 7:00p
Opening Reception in the Exhibit Hall
Sheraton Ballroom
Wednesday, May 22
6:15 - 7:15a
8:00 - 9:15a
9:15 - 10:15a
Coffee Break in the Exhibit Hall
Sheraton Ballroom
10:15 - 11:15a
Data-Driven Marketing: Ethics and Legal Concerns
Strategic Marketing
Patrick Charmel, Tracey Klein, Michael Linnert
Connecting Virtual & Physical Brands with the Consumer as Your Guide
Analytics, Data & CRM
Chris DuFresne, Ryan Donohue
Physician Relations: Best Practices with Mergers and Acquisitions
Physician Relations & Sales
Lori McLelland, Marcy Traxler
11:30a - 12:30p
Using Data Analytics to Inform and Optimize Marketing
Interactive & Digital Strategies
Robin Oliver, Brad Wensel
Coaching Physicians to Improve Their Referral Partnerships
Physician Relations & Sales
Crystal Bishop, Jamie McArdle, Carrie Bennett
Why Audience Research Should Inform Your Digital Roadmap
Engagement Strategies
Jonathan Beltran, Christopher Riegger
12:30 - 1:45p: Luncheon & Speaker: Taking the Lead on Health and Wellness
2:00 - 3:00p
Strategic Mobile Initiatives to Enhance the Medical Home
Interactive & Digital Strategies
Neal Linkon, Sue Riffel
Growing Referrals with a Small Liaison Team
Physician Relations & Sales
Laurel Hopkins, Sarah Latorre
3:00 - 3:45p
Coffee Break in the Exhibit Hall
Sheraton Ballroom
3:45 - 4:45p
Competing with Consumer Centric Pros
Strategic Marketing
Carissa Milley, Drew Palin MD, Michael Eaton
Rebranding a Healthcare Organization
Communication Strategies
Jim Blazar, Kelly Jo Golson, Suzanne Spruce, Chris Bevolo
Mapping Marketing to Moments: Using Content and CRM to Convert
Analytics, Data & CRM
Gina Czark, Andrew Hanelly
Finding and Meeting Customers in Their Digital Journey
Interactive & Digital Strategies
Ed Rafalski, Linda MacCracken
Maximizing PRM for Reporting
Physician Relations & Sales
Robert Perkins, Nancy Vanselow, Jean Hitchcock
4:45 - 6:30p
Reception in the Exhibit Hall
Sheraton Ballroom
Thursday, May 23
6:15 - 7:15a
8:00 - 9:15a
9:30 - 10:30a
Patient Retention & Loyalty: Advancing Algorithms to Hyper-Personalize Targeting
Analytics, Data & CRM
Craig Kartchner
Building Loyalty with Millennials
Interactive & Digital Strategies
Stacy Martinez, Colleen Walsh, James Gardner
Connecting with the C-Suite: Chain of Command DOES Matter
Physician Relations & Sales
Amy Ballance, Cameron M. McGregor, Tammy Tiller-Hewitt
10:45 - 11:45a
Incorporating Social Determinants of Health: The Path to a New Care Model
Strategic Marketing
Chanin Wendling
Innovate Your Marketing in a Technology-Driven World (Part 1)
Communication Strategies
Brittany Graffagnini, Chris Pace, Brian Whitman
A Data-Driven Approach to Sizing an Ambulatory Care Portfolio
Analytics, Data & CRM
Paul Deeringer, Wendy Weitzner
The Challenge: A Massive Content Rewrite
Interactive & Digital Strategies
Pamela Riddell, Ahava Leibtag
Using Podcasts to Boost Physician Relations
Physician Relations & Sales
Jill Edgeworth, Marissa Keppley, Bill Klaproth
12:00 - 2:00p
Innovate Your Marketing in a Technology-Driven World (Part 2)
Special Workshop Session
Brittany Graffagnini, Chris Pace, Brian Whitman
Humanizing Brand Experience: Understanding Consumers and Delivering What They Want
Special Workshop Session
Christine Albert, Maarten Lobker, Aaron Watkins, Justin Wartell
Physician Relations Sales: From Selling to Strategic Selling
Special Workshop Session
Angela Valchine, Mitzi Kent