Past Conferences
2021 Summit Agenda
The 2021 Summit featured more than 50 content-rich sessions. To learn more, download a PDF of the HMPS 21 Agenda, or view session descriptions and speakers below.
Wednesday, October 6
9:00 - 11:30a - Pre Summit Strategy Sessions
Develop Effective Healthcare Marketing Plans
Cristal Herrera Woodley, David Marlowe
Fast Track to Volume
Ann De Los Santos, Jennifer Lofgren, Susan Boydell
12:00 - 1:00p
Make Your Content Work Harder for You … Not the Other Way Around
Communication Strategies
Nancy Vanselow, Shannon Cummins
Keep Patients Engaged: Become a Trusted Source of Information
Transform Consumer Experience
Sue Omori, Tom Hileman
Onboarding Aligns with Physician Relations for Success
Physician Relations & Sales
Deidre Weber, Mitzi Kent
Reassess Advertising Media for Engagement (LIVESTREAMED SESSION)
Engagement Strategies
Jennifer Jee, Lee Ann Longinotti
1:15 - 2:15p
Healthcare Communication Structure, Strategy & Culture: Forever Changed
Communication Strategies
Christine Albert, Rose Glenn, Michael Knecht
Women in Healthcare: Leadership & Mentoring
Transform Consumer Experience
Kevin Fickenscher MD, Anne McCune
Authenticity is Not a Tactic: Building Trust in a Post-Pandemic World
Interactive & Digital Strategies
Ahava Leibtag
The Value of Field Intelligence in Physician Relations
Physician Relations & Sales
Veronica Campbell, Laurel Hopkins
AI's Impact on Influencing & Engaging Patients (LIVESTREAMED SESSION)
Engagement Strategies
Ryan Younger, Chris Hemphill
2:15 - 3:00p
3:00 - 4:00p
Vaccine Communications: What's on Your Mind?
Communication Strategies
Mary Briggs, Michael Knecht, Lisa Worley, Susan Alcorn
Price Transparency: Boon or Bust for Providers
Transform Consumer Experience
Judit Tejada, Ryan Donohue, Michael Eaton
Keep Physician Relations Staff Motivated, Focused & Aligned
Physician Relations & Sales
Brad Jones, Kelly McBreen
Integrate Digital & Marketing Automation to Grow Service Line Utilization (LIVESTREAMED SESSION)
Engagement Strategies
Cathie Cannon, Cheryl Hodgson, Jeff Steblea
4:15 - 5:15p
Work, Workforce & Workplace: The Future is NOW! (LIVESTREAMED SESSION)
Keynote Session sponsored by Persado
Kaveh T. Safavi, MD, JD
5:15 - 6:45p
Thursday, October 7
7:30-8:00a
8:00 - 9:15a
Communicate with Extreme Clarity & Impact in Today's Hybrid World
Keynote Session sponsored by Actium Health
Debra Jasper
9:15 - 10:00a
10:00 - 11:00a
Strategies to Drive Market Growth & Success
Strategic Marketing
Robin Wyatt, Steven Gelineau, Linda MacCracken
Modernize Patient Communication & Feedback (LIVESTREAMED SESSION)
Communications Strategies
Rachael Jones, Bryan Oram
A Fanatically Consistent Healthcare Customer Experience
Transform Consumer Experience
Craig Kartchner, Kristin Baird
Keeping Up with Digital Healthcare Consumers (LIVESTREAMED SESSION)
Interactive & Digital Strategies
Fredrick Anderson, Brian Gresh
Internal Positioning to Strengthen Field Impact (LIVESTREAMED SESSION)
Physician Relations & Sales
Paula Murphy, Jackie Kleppe, Paola Pescara
Engage Your Most Valuable Customers: Shape an Effective Patient-Donor Experience
Engagement Strategies
Ben Texter
11:15a - 12:15p
Amp Up the Power in Your Internal Communications
Strategic Marketing
Crystal Hardinger, Kerting Baldwin, Selima Khan, Kathy Dean
Use Consumer Search Intent to Drive Volumes & Improve Experience (LIVESTREAMED SESSION)
Communication Strategies
Tomi Galin, Annie Haarmann
Reinventing a Website: Focus on the Consumer (LIVESTREAMED SESSION)
Interactive & Digital Strategies
Bhavna Patel, Bryce Cannon
Referring Physician Surveys Can Strengthen Strategies & Relationships (LIVESTREAMED SESSION)
Physician Relations & Sales
Deb Pappas, Kriss Barlow, Rob Klein
12:15 - 1:45p
Make the Case for Investing in Marketing & Communications (LIVESTREAMED SESSION)
Luncheon & Panel Discussion sponsored by Populi
Jeremiah J. Hodshire, Rachel J. Lott, Suzanne Hendery, Tony Slonim, Ahava Leibtag
2:00 - 3:00p
Fracture Events: Implications on Brand
Strategic Marketing
Emily Stott, Cristal Herrera Woodley, Joel English
Latest Trends in MarTech: Let's Talk (LIVESTREAMED SESSION)
Communication Strategies
Stuart Dill, Paul Matsen, Nikki Moll, Tom Hileman
User-Centered Planning & Design: Capturing Heads, Hearts & Hands
Transform Consumer Experience
Sue Jablonski, Venessa Heilman
A Pragmatic Approach to Patient Lifetime Value (LIVESTREAMED SESSION)
Interactive & Digital Strategies
Adam Rice, Suzanne Sawyer, Rob Grant, Dave Griffith
Physician Relations: Make Data Actionable (LIVESTREAMED SESSION)
Physician Relations & Sales
Robert Perkins, Brian Borchardt
3:45 - 4:45p
Strategic Content Development: Impact on Patient Marketing
Strategic Marketing
Vicki Bencken, Michele Taber
Words Matter: Cutting Through the Noise with the Right Language (LIVESTREAMED SESSION)
Communication Strategies
Ethan Wingfield, Jamie Gloyne
Social Media Monitoring: A 24/7 Challenge (LIVESTREAMED SESSION)
Interactive & Digital Strategies
Caroline Ackerman, Melissa Dethlefsen
Seven Proven Tactics for Practice Growth (LIVESTREAMED SESSION)
Physician Relations & Sales
Nancy Vanselow, Josh Cameron
Better Together: Service Lines Thrive on Collaborative Efforts
Engagement Strategies
Christina Choate, Erin Heath, Courtney Lauer
4:45 - 6:30p
Friday, October 8
8:00 - 9:15a
Political Update: The Outlook for Healthcare (LIVESTREAMED SESSION)
Keynote Session
Ann Mond Johnson; Paul Keckley; David Shulkin, MD
9:30 - 10:30a
Expand & Engage Your Physician Network with Digital at the Core (LIVESTREAMED SESSION)
Transform Consumer Experience
Jim Blazar, John Simpson
Improve & Synchronize Provider Data Across Multiple Systems
Interactive & Digital Strategies
Therese Crossett, Brett Westen
10:45 - 11:45a
When the World Turned to Johns Hopkins: Harnessing Trust & Humanizing the Brand (LIVESTREAMED SESSION)
Transform Consumer Experience
Suzanne Sawyer, David Simpkins, Kathy Smith, Gabriel Cohen
Use Marketing Innovation to Quickly Overcome a Talent Shortage
Interactive & Digital Strategies
Lisa McCluskey, Tim Roberts
Drive Physician Referrals: A Multi-Channel Strategy
Physician Relations & Sales
Jonathan Linn, Eric Silberman