Summit
Virtual Summit Schedule
All breakout sessions are now available on demand for registered attendees via the Summit Playback.
Breakout Sessions
Strategic Marketing
The Intersection of Strategy, Access, and Patient Experience
August 18, 11:15a-12:15p CT Live
Rick Evans, Kristin Baird, Jean Hitchcock
Humanizing Brand Experience: Highlights and Implications
August 18, 3:15-4:15p CT Live
Grant Mason, Justin Wartell
Evolving Healthcare Sports Partnerships
August 19, 11:15a-12:15p CT Live
Matt Bartoloni, Larry Allen Bowie, Jeff Sofka
Creating a High-Performance MarComm Function
August 19, 3:15-4:15p CT Live
David A. Feinberg, Karen Wish
Enhance Reputation Through Strategic Leadership
August 20, 11:15a-12:15p CT Live
Gene Ford, Terry Hoffman
Insourcing vs. Outsourcing: Finding a Balance
August 20, 2:15-3:15p CT Live
Kathy Dean, Judith Ward, Joel English
Communication Strategies - Sponsored by Podium
Crisis Management: 10 Tips for Leading Your Organization Through the Pandemic Crisis
August 19, 3:15-4:15p CT Live
Michael Knecht, Lisa Schiller, Susan Alcorn
Employee Engagement: INTERNAL Stakeholders are the Face of Your Credibility
August 20, 11:15a-12:15p CT Live
Steve Campbell, Kathy Lewton
The Art of Change: A Leader's Guide to Major Strategic Change
August 20, 2:15-3:15p CT Live
Rose Glenn, Beth Toal, Anne Hancock Toomey
Transforming Consumer Experience - Sponsored by Kyruus
Call Centers: Unifying the "Front Door"
August 18, 11:15a-12:15p CT Live
Ken D'Andrea, Rachel Donovan, David Cerino
MarTech: The Ultimate Toolkit for Patient Experience and Growth
August 18, 3:15-4:15p CT Live
Sue Omori, Sarah Sanders, Suzanne Sawyer
Marketers and Clinicians: Working Together to Transform Care
August 19, 3:15-4:15p CT Live
Megan Pruce, Mallory Yoder, Jane Crosby
The Language of Healthcare
August 20, 11:15a-12:15p CT Live
Sandra Mackey, David Perry, Chrisie Scott, Stephen Moegling
Multicultural Marketing and Outreach: A Holistic Approach for Future Growth
August 20, 2:15-3:15p CT Live
Len Fong, David Maricich
Interactive & Digital Strategies - Sponsored by Modea
Consumerism is Not a Buzzword: Get Commerce-Ready to Stay Ahead of Retail Entrants
August 18, 3:15-4:15p CT Live
Jeff Bean, Gary Druckenmiller, Jr.
Technology Touchpoints that Drive Patient Acquisition
August 19, 11:15a-12:15p CT Live
Chris Pace, Michael Andrews, Carrie Liken
Using Analytics to Inform, Plan, and Optimize Marketing
August 20, 11:15a-12:15p CT Live
Brandy Hill, Mahek Thakkar
Modernizing Patient Access for a Rural Patient Population
August 20, 2:15-3:15p CT Live
Amber Allen, Jordan Pisarcik
Physician Relations & Sales - Sponsored by Marketware
Maximizing Your PRM for Sales Planning, Reporting, and Measurement
August 18, 11:15a-12:15p CT Live
Erica Hammond, Nancy Vanselow, Carrie Bennett
Physician Relations Internal Alignment & Positioning: Let’s Talk
August 18, 3:15-4:15p CT Live
Leslie Burnside, Jane Thornhill, Carlos Saenz, Kriss Barlow
Effective Virtual Meetings: Essential Must-Haves to Create Impact
August 19, 3:15-4:15p CT Live
Chelsea Fanelli, Brad Jones
"Keepage" Strategies that Get Results
August 20, 11:15a-12:15p CT Live
Martha Crombie, Lee Ann Lambdin
Cutting-Edge Outreach: Think Like a Data Scientist
August 20, 2:15-3:15p CT Live
Robert Perkins, Chris Hemphill
Engagement Strategies - Sponsored by Pandora
Using Patient Feedback to Improve Visibility on Google and Drive Service Line Volumes
August 18, 11:15a-12:15p CT Live
George Hampton, Cody Hanson, Annie Haarmann
Deep Listening to Understand Consumers
August 18, 3:15-4:15p CT Live
Jeff House, Dean Browell, Carla Bryant
Beyond Patient Acquisition: Re-Engagement Strategies to Drive Lifetime Value
August 19, 11:15a-12:15p CT Live
Sue Omori, Tom Hileman
Leadership in the New Era of Experience
August 19, 3:15-4:15p CT Live
Michiko Tanabe, Alpa Vyas, Carolyn Bugg
On-Demand Virtual Care: Cost Benefit Ratios
August 20, 2:15-3:15p CT Live
Tara Nooteboom, Tatyana Popkova
Special Strategy Workshop Sessions
Marketing Accountability: Metrics, KPIs, and ROI
Wednesday, August 26, 11:00am - 1:30pm CT
Kelly Faley, Karina Jennings, Selima Khan, David Marlowe
Re-imagining Physician Relations: The Time is Now
Thursday, September 3, 11:00am - 1:30pm CT
Anamika Desai, Jennifer Lofgren, Penny Nichols, Susan Boydell